Play CUPID with your brand and your customers
Every business wants their brand(s) to be loved by customers
When customers love your brand they engage, buy, and come back again and again for more. When they need a new [fill in the blank] your brand springs to mind. Immediately. They tell people about how your brand makes their life better.
However, when people are not aware, are uninspired or have had a negative experience with your brand, your offering is ignored. Worse, customers might talk about your brand in a way that makes you feel sad and rightly worried.
Customer love is hard won and precious
These days the competition for attention is fierce.
While there are more ways than ever to get your brand in front of people, controlling the brand narrative has become more difficult.
Whatever you say about your brand can be supported or challenged in online conversations or reviews.
build brand love and LOYALTY with stories
Telling your own brand stories is essential.
Real brand stories are trusted more than glossy adverts. Your stories need to show what your brand stands for and how your brand can enhance or transform people’s experiences.
Crucially, you need to vary your stories for different audiences and continuously refresh the stories you tell.
ThERE ARE MANY TYPES OF BRAND STORIES
Brand storytelling is multifaceted and there are always a variety of lenses though which you can craft and tell a compelling story. Here is a small selection of the myriad of brand story types. We can teach you how to discover, craft and tell compelling brand stories.
Technology Stories
Provenance Stories
Customer Stories
Company Stories
Culture Stories
Innovation Stories
customised for your business
Brand Storytelling draws on our storytelling models and methodologies developed over more than a decade. Crucially, our programmes are customised so that participants learn to tell brand stories in the context of their own work.
Let's Talk
How the workshop works
Brand Storytelling is a customised workshop, so we begin with a conversation to discuss the learning needs of your group(s). During the workshop, drawing on our unique storytelling approaches, participants learn to discover and develop compelling brand stories. Participants learn to craft brand stories that are meaningful and moving for their audiences. We would be delighted to discuss your Brand Storytelling needs.
Flexible delivery
Brand Storytelling is suitable for small groups who work within a similar context. Delivery can be face-to-face either on your premises, or at our training facility in Oxfordshire. Alternatively, the workshop can be delivered online via Zoom or Teams. Contact us for more details.
You MAY ALSO BE INTERESTED IN
Customer Experience Storytelling
Storytelling
Customer experience stories can provide powerful insights or be catalysts that inspire others to act. If you’d like your team(s) to learn to draw on and craft customer experience stories, we’d be delighted to help, so please get in touch.
You can see our full range of workshops here
brand storytelling FAQs
A few commonly asked questions about our training
There’s often confusion in business about what exactly storytelling in business is and how it can be effectively taught. It’s worth taking the time to see the answers to these commonly asked questions before you contact so you know what you may expect from our training and our approach.
Why do you run so many different storytelling workshops?
Storytelling in business is a powerful skill. We have found that people need to learn storytelling skills within the context of their day-to-day work. We offer context relevant courses that enable participants to apply their new-found storytelling skills to their work right away. Please get in touch to discuss your group's learning needs.
Can we have a workshop that includes content from two different workshops?
Yes, we often blend workshop modules so that we address a range of learning needs in a workshop programme. You may need a longer workshop to accommodate all elements. In some cases, two programmes differ so much that they need to be run separately. Please get in touch to discuss your group's learning needs.
How does Storytelling with Data differ from Data Visualisation?
These two programmes are completely different, yet highly complementary. Storytelling with Data focuses on learning to discover, craft and tell insightful and persuasive stories with data. Data Visualisation focusses on learning to bring data to life visually so that the insights conveyed from graphs, tables, or infographics are clear and easy to grasp. Since these two workshops are highly complementary, many clients book both to support their teams. Please get in touch to discuss your group's learning needs.
Can you provide training for a large group of people?
While most of our workshops are suitable for smaller groups, we can and do run workshops for larger groups too, depending on the context. Please get in touch to discuss your group's learning needs.
We have a limited time for training, do you run shorter workshops?
The more time you allocate to training, the deeper the learning will be. While we recommend a minimum of a day for most of our workshops to support participant learning, we can and do run shorter sessions in certain situations. Please get in touch to discuss your group's learning needs.
Contact us if you have any further questions or would like to book a workshop
Let's TalkA selection OF our wonderful clients
We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services
