Employee Engagement Consultancy : Storytelling That Engages Your People
"Nobody HAS told us why our work matters"
Disengagement is rarely due to lack of motivation. Instead, its due to the absence of a meaningful narrative. Your people need to be able to connect with the mission and see themselves in the story. That's where we can help.
UNSPOKEN AND UNANSWERED QUESTIONS OFTEN LIE BEHIND LOW employee engagement Scores.
Employees need to understand the organisation's purpose. They need to believe the organisation adds real value for the people it serves. They need to feel that their work matters.
Employees need to feel seen and valued and have a sense for where they're going within the organisation. Crucially, employees need to feel that they belong.
When these core needs are unmet, employees often live with unspoken questions. Below are the four more common unspoken questions that we have discovered in conversations with executives across dozens of businesses and organisations.
01
Why does the organisation's work matter?
02
Why does our team's work matter?
03
Why does my day-to-day work matter?
04
Who values me and what is the next step for me?
Our employee engagement consultancy and training can help you to address these big questions and the smaller questions to build your employee engagement.
Employee ENGAGEMENT
HOW WE WORK WITH YOU TO IMPROVE EMPLOYEE ENGAGEMENT
STEP 1
EXPLORE LIVED EXPERIENCES
While employee engagement is often measured with objective scoring systems, engagement is driven by subjective 'felt' experience. We start by listening to a selection of employee stories as well as reviewing surveys to surface employee's lived experiences. We aim to uncover the big and small unspoken questions to understand what matters to them. We look for factors that affect how employees feel and that shape their engagement. Improving employee engagement is all about making employees feel more inspired and enthusiastic about the organisation, their team and their own work which in turn boosts the performance of your organisation.
STEP 2
ILLUMINATE ROOT CAUSES
We look for common themes in employee stories to understand what people are feeling and believing. We take the findings and make recommendations on how we can help you to boost employee communication. We identify the communication changes that can lead to the greatest improvements in employee engagement. We help you to understand where to shine light so that employees better understand and feel more connected to your organisation's mission and values.
STEP 3
Transform Through Communications and Training
We help you to craft strategic stories to illuminate the mission in a way that is meaningful for employees. We provide training to enable your executives to craft and tell stories that engage, inspire and influence your people. We help you to connect employees upwards, downwards and across the organisational matrix, to boost engagement, impact and outcomes. We help you to build culture through crafting and telling the right stories so that these stories can become employee's lived experiences within your organisation. Building the right culture impacts how employees engage and act which naturally impacts performance at individual, team and organisational level.
six places we look to Boost engagement
A structured way of finding out where engagement is leaking — and what's really driving it.
1
Strategic Stories
Strategy is often delivered as conceptual pillars on slides. While these decks often look impressive, even the most senior leaders struggle to make these communications real and inspiring for employees. Strategy needs to be made real through compelling stories.
2
CULTURE Stories
Values often appear in wall posters or get shared in corporate videos. Yet, most employees don't remember values without referring to a slide deck. To build culture, values need to be embedded in employee's minds and hearts through meaningful storytelling and lived day-by-day.
3
Change Stories
Change is often met with resistance underpinned by fear of the unknown. To make change happen smoothly, employee perspectives need to be acknowledged and understood Change needs to be communicated with a story that takes employees on a journey and lands them safely in a new place.
4
Leadership Storytelling
Leaders need to become adept at crafting and telling engaging stories. These are not necessarily stories about themselves but instead stories about strategy, culture, change, activities and expectations. Leadership stories need to inspire and motivate employees. Story crafting and telling are unique skills that needs to be learned, practised and developed to craft and deliver stories with impact.
5
INFLUENCE Storytelling
Executives often need to engage, inspire and influence peers and leaders to back new ideas or projects or to agree on funding for a new product, service or programme. While communications need to be logical and make sense, their impact also needs to be 'felt' by the audience. Moving people emotionally is as important as engaging them rationally and therefore making your stories meaningful for your audience matters. Meaningful stories are more impactful and influential.
6
INSIGHT STORytelling
Dozens of decisons are made in your organisation every day. Frustratingly however, less urgent decisions are often deferred with what seems like a legitimate request for even more analysis. Certainty seeking. However, decision-making has an emotional as well as a rational component. Often there is plenty of data but insightful 'aha' is lacking, so your audience is not moved one way or another towards a decision. Insightful storytelling with data can bridge the gap and lead to faster decisions and actions.
Your strategy is sound, but nobody can retell it. Frustrated?
We build employee engagement by turning business strategy into a story people remember, repeat and act on - from board narrative to team workshops.
WHAT STORYTELLING DELIVERS FOR employee ENGAGEMENT
We support you in translating a complex business or organisational mission, strategy and values into human stories. Powerful, well-crafted, meaningful stories enable you to engage, inspire and move employees and build culture within your organisation. The result is a highly connected, motivated workforce aligned to common organisational goals which can in turn boost business performance.
knowing the strategy
Strategy lives
Memorable narratives bring strategy to life such that employees feel the impact and want be part of the organisation's mission.
implementing the strategy
Teams Align
When teams align around a unified purpose and have absolute clarity on why their work matters and on their daily priorities, they can accelerate the right actions.
greater loyalty
employees stay
When employees know and love where the organisation is going and have a sense of belonging, value and direction, they are more likely to stay.
living the values
CULTURE CHANGEs
When the strategy and values are cascaded so well that they are alive within every person in the organisation, culture naturally evolves.
Our unique Approach
Our approach to storytelling builds upon a decade of experience with storytelling in business.
We draw on our own learning in the fields of storytelling, psychology and neuroscience combined with our decades of experience in leadership, strategy and communications and presenting to audiences.
We also bring our experience with data, research, technology and design which are integral to story discovery, crafting, production and telling.
THE LATEST ARTICLES FROM OUR BLOG TO HELP YOU BECOME A BETTER STORYTELLER
A selection OF our wonderful clients
We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services
