Customer Experience Storytelling
Let customer experience stories be your guide
Interested in a Workshop?Customer experience stories are powerful
Customers can be your greatest advocates and your best teachers.
You need to know what they love about your offering. And, you also need to know what they dislike and why they might have moved elsewhere.
While intellectually understanding customer perspectives is useful, nothing is more powerful than knowing what it’s like to be in the customer’s shoes. Learning to craft and tell powerful customer stories can enrich your business in significant ways.
Storytelling allows people to feel the customer’s perspective.
Customer experience stories can be positive or negative.
While it is easier to hear how much customers love an offering, it can be even more helpful to know what upset them and what would delight them.
Sharing customer experience stories internally, allows everyone to come together to find ways to better delight your customers. Learning to crafting stories about positive customer experiences can enhance pride and purpose within your organisation.
Customer experience stories can inspire action in surprising ways
Customer experience stories can move others to buy.
These days often people rely on customer experiences stories to make a buying decision. They feel more confident in making a purchase when they know how your product or service worked out for others.
Learning to craft powerful stories about the experiences of your customers can inspire new customers and boost their confidence to buy.
HOW Customer Experience STORYTELLING WORKS
customised for your business
Customer Experience Storytelling draws on our storytelling models and methodologies developed over more than a decade. Crucially, our programmes are customised so that participants learn to tell customer experience stories in the context of their own work.
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What Participants will learn
Participants learn how to discover, craft and tell powerful customer experience stories. Customer Experience Storytelling is a customised course so participants learn storytelling within a customer experience context and craft stories that are relevant to their day to day work.
Flexible Delivery
Customer Experience Storytelling can be delivered virtually or face-to-face. The course is suitable for small cohorts and is customised for to their customer experience context.
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Everyone needs to be able to craft and tell powerful stories that influence others to make decisions or act. If you’d like your team(s) to learn to craft persuasive stories, we’d be delighted to help, so please get in touch.
You can see our full range of workshops here
A few commonly asked questions about our training
There’s often confusion in business about what exactly storytelling in business is and how it can be effectively taught. It’s worth taking the time to see the answers to these commonly asked questions before you contact so you know what you may expect from our training and our approach.
Why do you run so many different storytelling workshops?
Storytelling in business is a powerful skill. We have found that people who have been general storytelling training workshops in the past often struggle to apply storytelling techniques to their day-to-day work. When people learn storytelling skills within the context they intend to uses storytelling at work, they learn more rapidly and are able to apply their new-found storytelling skills to their work right away! Please get in touch to discuss your group's learning needs.
Can we have a workshop that includes content from two different workshops?
Yes, we often blend workshop modules so that we address all of your learning needs in a workshop programme. However, you may need a longer workshop to accommodate all elements. In some cases the programmes differ so much that they need to be run separately. Please get in touch to discuss your group's learning needs.
How does Storytelling with Data differ from Data Visualisation?
These two programmes are completely different, yet highly complementary. Storytelling with Data focuses on learning how to discover, craft and tell insightful and persuasive stories with data. Data Visualisation focusses on how to bring data to life visually so that your audience can easily grasp what you want to convey visually. Storytelling with Data and Data Visualisation are highly complementary and may clients book both to support their teams. Please get in touch to discuss your group's learning needs.
Can you provide storytelling training for a large group of people?
While most of our workshops are suitable for smaller groups, we can run workshop for larger groups depending on the context. We can run our Introduction to Storytelling programme at conferences for larger groups. WIth other workshops, we can provide extra facilitators to support a larger group. Please get in touch to discuss your group's learning needs.
We have a limited time for training, do you run shorter workshops?
The more time you allocate to training, the deeper the learning will be. While we recommend a minimum of a day for most of our workshops to support participant learning, however we can run shorter sessions in certain situations. Please get in touch to discuss your group's learning needs.
Contact us if you have any further questions or would like to book a workshop
Let's TalkA selection OF our wonderful clients
We have delivered storytelling and/or visualisation training or crafted stories and developed visual presentations for these clients. Some clients have benefitted from both our unique learning and creative services
