Stories are about real people and the ups and downs they face in their lives and so they’re meaningful and relatable.
The more raw and real a brand story is the more likely it is to resonate with people and engender trust.
Showing how a brand has played a pivotal role in enhancing the experience of a particular person or group helps people see how it could enrich their life too.
When people hear an emotional brand story they’re more likely to remember the tale and trust the brand and choose it at the point of purchase.
Ch
Characters
Sc
Scenes
Em
Emotion
Tn
Tension
An
Anecdotes
Mp
Metaphors
Vp
Viewpoints
Ex
Experience
Ts
Time Slices
Ar
Arc
Tp
Turn Point
Sl
Sensory
Im
Images
Rs
Resolution
Customer desires are shaped by their experiences, so they’ll always want more. Brands have to continuously improve to stay relevant. That means that the stories you’ll want to tell about your brands need to not only engage, excite and educate but evolve and be numerous too.
Contact UsGreat brand stories engage, inspire and move your audience. Often, a so-called brand story isn’t really a story, it’s a set of facts in a logical flow. That’s not a story.
Stories that are well-crafted and well- told have been shown, scientifically, to engage, inspire and move people. We have created a set of criteria for well-crafted and well-told brand stories.
So, get in touch if you’d like us to evaluate the potential of one or more of your brand stories to move people.
Contact Us
We have combined our decades of experience in building successful brands with traditional storytelling techniques to create our unique brand storytelling approach. Here’s how we can help you more meaningful brand stories:
A senior consultant will work with you on a one to one basis to guide you through the process of crafting a story based on your business. We use a simple but effective process that will result in a solid story plot. Our overriding experience of working with clients on a one to basis is that they are usually amazed at how fast a story emerages and how that story gives, what is often a complex communication problem, meaning and clarity.
I'm interested in an intensive workshop
We did our pitch this morning and l walked through Craig's story. Worked like a charm, our EMEA VP got very excited and pretty much talked himself into giving us what we needed. Thank you, I learnt a lot from your intensive day and it has changed the way I think about giving presentations. I hope we can find more opportunity to work together in the future.
Director of Engineering CompanyFill in as much information as you can and we'll get back to you ASAP.
