During our combined fifty years in business we discovered that at the root of every business challenge there’s a communication glitch.
When people won’t make a decision or take an action it can be frustrating. But, it invariably happens when people are being asked to do something that isn’t resonating with them. And, this simple rule applies regardless of whether these people are internal or external to your business.
We work with businesses, like yours, to overcome these communication bugs and dramatically increase your chances of moving people to make decisions and take action.
As corporate Brand/Marketing Director turned consultant I’d become restless. A chance conversation in 2011 led to me writing a blog of stories about experiences from my own life. The story crafting and writing process took me by surprise.
The journey was insightful and emotional. Seeing the power of stories led me to train as a storytelling performer in 2012.
"But, how could storytelling help people to communicate better in business?" I wondered. I'd noticed that when people trusted each other, business communication was smoother. People made decisions faster and took action on messages from those they believed in.
That curiosity led to designing and experimenting with business storytelling tools and programmes.
In 2013, David and I co-founded The Story Mill to bring storytelling into business. We began with a small suite of business storytelling tools and a belief that we could make a difference. We revised our programmes and tools again and again to make them better.
Meanwhile, the blog of stories became a book, The Tao of Storytelling ,published the same year.
Since then, we have brought business storytelling to hundreds of leaders and executives. We're always enriching our toolkit and programmes to meet our clients' growing ambitions.
I’m the creative guy who loves technology. As a teenager I adopted the school computer during the holidays. Nerdy? Maybe. But it was the early ’80’s and computers were like science-fiction. By the early noughties I was leading a busy corporate IT function.
But I’d left my passion for art & design behind.
The digital age spelled an opportunity. The synergy of design and technology led me to retrain in design. After that, I created and ran a digital agency for 10 years.
So how did I make the leap into business storytelling?
The world has changed. The digital revolution has created an opportunity to broadcast stories. Blogs, videos, podcasts, web pages and social media lend themselves to stories. Hence the story revival.
So, when Claire asked me to co-found The Story Mill, it made sense.
We're helping people to get beyond the jargon and miscommunication in business. Instead, we're showing them how to engage people's hearts as well as their minds.
My passion is helping people to bring their stories alive so that they can inspire and move people.
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