Strategy

How To Tell Powerful Strategic Stories Like Elon Musk

Elon Musk is a visionary entrepreneur. While Musk isn’t the most polished speaker in the world – he tells powerful strategic stories with passion and authenticity.

Listening to Musk talking about Tesla Motors or Powerwall, Tesla home battery, we’re grabbed by the stories he tells. He begins by identifying the problem as he sees it. He tells us what he believes will happen if the status quo is maintained. We’re floundering in the darkness of the bleak future.

But then, Musk shows us the light at the end of the tunnel.

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