Presenting

Ep 20 with Brad Burton

Claire Taylor

Claire Taylor

Welcome to the Story Mill podcast series – Thriving Beyond Stress & Burnout.  In this episode, Claire Taylor talks with Entrepreneur and Motivational Business Speaker – Brad Burton.

Brad was born in Salford, Manchester and was brought up by his mum Brenda after his father left the family home when he was very young.

During his school life Brad was the class clown and, in his own words, achieved nothing, getting Es, Fs and Us in his GCSEs. Brad had one main interest at this time – computer games.

After school Brad joined a YTS (Youth Training Scheme) working on a computer support desk for a company in Salford and then he secured what was, at that time, his dream job working in a computer games shop in The Arndale Centre in Manchester.

Later he was offered an opportunity to work with Jason Dutton, then editor of Computing Magazine in Macclesfield. In spite of the fact that Brad wasn’t a good writer he got the job and built his reputation as a games writer and reviewer and even took part in a television series.

Brad mixed with the wrong crowd, upset some unsavoury people and this culminated in someone attempting to shoot him in 1995.  Terrified, Brad fled to Somerset where he got a job and went on to meet a local girl whom he later married.

In our conversation, Brad shares how he walked away from his job, to set up his own business, despite having a baby on the way.  In building his business Brad went down the business networking route.  To his horror he found himself being ejected from the very first networking event he attended.Brad-logo-orange-300x200

Why?  Because he offered similar services to another networker.

That day changed everything for Brad. He had been running for 11 years and decided that he’d had enough and was going to plant his feet.

The action he took changed Brad’s life and that of many other small business owners too.  Brad created 4Networking – a huge UK wide networking group disrupting the model that existed at the time. Aimed at small business owners. Brad describes it as the New Labour of networking.  Since it’s inception just over ten years ago 4Networking has transformed business networking in the UK.other3

Building a massive business network eventually took a toll on Brad’s health and his personal life and let to burnout.

The photo on the left of Brad with his friend and colleague Terry captures a pivotal conversation that inspired Brad to hang in there despite the immense pressure he was under.

After plenty of soul searching Brad began to re-evaluate what was most important to him and re-prioritise things in his life.

Brad has since written four books – available on Amazon, the lastest is called Now What.  Brad_Burton_CrowdShot-300x200

Brad’s current mission is disrupting the world of personal development and being the UK’s No1 Motivational Business speaker.  You can find out more about Brad’s mission and story in our podcast conversation below!

To follow Brad’s work check-out  www.nowwhat.biz.

Meanwhile, you can find out more about business storytelling on www.thestorymill.co.uk

Enjoy!

Claire

Co-founder – The Story Mill

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Ep 17 with Lindsey Reed

Claire Taylor

Claire Taylor

Welcome to the Story Mill podcast series – Thriving Beyond Stress & Burnout.  In this episode, Claire Taylor talks with Coach and Facilitator – Lindsey Reed.

Lindsey began her career in financial services, and although she was doing well, her work wasn’t entirely fulfilling. When her job changed, as part of her professional development, Lindsey found herself in an operational management role she hated.

When she found herself with thoughts of driving her car into a ditch and injuring herself, just enough so she didn’t have to go to work, Lindsey realised it was time to ask for help.  LindseyReed

Her employers we incredibly supportive and offered her coaching and counselling.

The coaching Lindsey received changed her outlook on life and the direction of her work.

Listen below to our conversation to hear Lindsey’s amazing story.  She also shares her wisdom on confidence and living a productive, stress free and fulfilling life.

You can follow Lindsey’s work on www.glows-coaching.co.uk

Lindsey has recently published her book Got It – The Answer To A Confident Productive & Stressfree Life.

Meanwhile, you can find out more about business storytelling on www.thestorymill.co.uk

Enjoy!

Claire

Co-founder – The Story Mill

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You’re Much More Than A Brand – People Connect With Your Essence

I was chatting recently with Lindsey Reed, founder of Glows Coaching, when out of the blue she asked if we’d make a film that tells her story and captures a sense of who she is and how she helps people.

Most of the films we make are corporate story based films that capture the essence of larger businesses – however, there’s something magical about making films for professionals like Lindsey too.

You can watch the video we created of Lindsey here.

Below you can discover more about how capturing your essence on video could be the best way to get yourself into the world.

You can contact us on [email protected] to talk about your video.

Here’s why sharing the real you is so important.

While it often looks like people want to hire you for skills, qualifications and experience the real reason people choose to work with you is that the chemistry works.

During the early naughties, the idea of branding yourself became popular.  But it’s always jarred with me.

Why?

Branding is a way of applying human characteristics to inanimate objects so that humans can connect with them.

In contrast, branding yourself means packaging yourself into a product that offers a consistent service and creating stock messages to share with people you meet.  Of course, you need to tell people whether you can help them with their marketing, their accounts or their plumbing.

But you’re not biscuits on a conveyor belt.

You’re already human with a unique way of being.

The more messages, catch-phrases and cliches you add to yourself – the more diluted your essence becomes.

You’re so much more than a brand.  People engage you because they enjoy how they feel when they’re with you.  They trust you.  They hire you for tons of intangible reasons that are as hard to describe as the taste of chocolate.

When people hire you it’s because they have connected with you.

Your essence is different from you as a brand.

Fancy buzz words and clichés don’t do you justice – they under sell the aspects of you that people truly value.

Coming back to my conversation with Lindsey – we created the film above which hopefully you’ve had a chance to watch.

You’ll hear no cheesy cliches because this is Lindsey simply being who she is – sharing her own stories and talking about how she helps people.  Her passion and her unique essence shine through the screen.

Films are a brilliant way to capture your story and your essence.  People get a sense for what it might be like to work with you.

Our approach to making these ‘story and essence’ films is aeons away from traditional promotional videos.

Here’s what Lindsey said about her experience.

“What a great experience. Thank you, Claire and David, for creating a great video for my website which captures the essence of who I am. You ensured that I felt welcomed and relaxed, that the environment was right and blended into what I was wearing, the ambience of lighting and your intuitive questions. The whole process from start to finish was smooth and you are both a joy to work with. I am thrilled with the results. Big thank you.” Lindsey Reed, Glows Coaching.

Working with Lindsey reminded us of how much we’ve enjoyed creating films with people running smaller businesses as well as our corporate clients.

So, we’d love to make more of these engaging videos.

If you’re a business leader, consultant or solopreneur and like what we created for Lindsey – you can get in touch with us on 01295 724568 or on [email protected] about creating a film that captures your story and your essence.

Ep 8 with Dr. Nerina Ramlakhan

Claire Taylor

Claire Taylor

Welcome to the Story Mill podcast series – Thriving Beyond Stress & Burnout.  In this episode, Claire Taylor talks with Dr. Nerina Ramlakhan.  Nerina is a Sleep & Energy Expert & Author.

Nerina struggled with sleep from childhood.  As an adult, her pattern of disrupted sleep and energy continued.

Although a high performer in her work, Nerina found herself on what she describes as a self-destruct mission.  Eventually, she succumbed to a breakdown which led Nerina to realise that she’d been numbing out painful feelings.  Nerina

She began her journey to recovery with the help of therapy and medication.

In time, however, Nerina walked away from everything she’d known and went to Australia.  In Mary Ryan’s bookshop in Brisbane, Nerina began to write and connect deeply with herself.

That journey transformed Nerina’s life and work. Her personal battle with sleep and energy management morphed into the gift she now shares.

Listen to our conversation in this episode of Thriving Beyond Stress & Burnout to hear Nerina’s story.

You can follow Nerina’s work or get in touch with her on www.DrNerina.com

Meanwhile, you can find out more about business storytelling on www.thestorymill.co.uk

Enjoy!

Claire

Co-founder – The Story Mill

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8 Ways To Make Your Message Matter

Storytelling is a great way to communicate complicated things simply. Science and technology are two areas you need to simplify, simplify, simplify, to make your message matter to your audience. They’re not stupid – they’re just not into the details. They might have other priorities or a different focus to yours.

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Why Story Hacking Leaves Me Cold

Have you noticed that since the resurgence of storytelling there are two camps of people?

Story Enthusiasts
These folk genuinely embrace storytelling. What they don’t already know about storytelling, they take time to learn. As a result they move people by telling great stories. Be that about brands, strategies, innovations, culture, life lessons and so on.

Story Hackers
These people know that storytelling is in vogue. They want the benefits but not the effort. They pay lip-service to it. And seek short-cuts. The most common hack is thinking that the power of story is in the word. Story, like love, peace or joy is much more than a word. Here are two typical story hacks.

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