Stories are about real people and the ups and downs they face in their lives and so they’re meaningful and relatable.
The more raw and real a brand story is the more likely it is to resonate with people and engender trust.
Showing how a brand has played a pivotal role in enhancing the experience of a particular person or group helps people see how it could enrich their life too.
When people hear an emotional brand story they’re more likely to remember the tale and trust the brand and choose it at the point of purchase.
Customer experience stories show how your brand fits into people’s world and quenches a frustration or satisfies a desire. They also highlight where customers are impressed or disappointed with your brand and flag way to meaningfully to enhance your product or service.
Building peoples’ confidence in your brand is imperative to encourage switch and loyalty. Stories that show how your brand upholds its promises are powerful trust builders.
Powerful brand back stories about the people behind a brand are popular. People are moved by the tumultuous journeys of passionate disrupters bringing their flavour of innovation to enhance peoples’ experiences.
Stories about diversity, sustainable sourcing, environmental respect and so on, matter. While negative stories erode people’s trust, positive action stories build a warm feeling of connection with people.
Customer desires are shaped by their experiences, so they’ll always want more. Brands have to continuously improve to stay relevant. That means that the stories you’ll want to tell about your brands need to not only engage, excite and educate but evolve and be numerous too.Contact Us
Great brand stories engage, inspire and move your audience. Often, a so-called brand story isn’t really a story, it’s a set of facts in a logical flow. That’s not a story.
Stories that are well-crafted and well- told have been shown, scientifically, to engage, inspire and move people. We have created a set of criteria for well-crafted and well-told brand stories.
So, get in touch if you’d like us to evaluate the potential of one or more of your brand stories to move people.Contact Us
We have combined our decades of experience in building successful brands with traditional storytelling techniques to create our unique brand storytelling approach. Here’s how we can help you more meaningful brand stories:
A senior consultant will work with you on a one to one basis to guide you through the process of crafting a story based on your business. We use a simple but effective process that will result in a solid story plot. Our overriding experince of working with clients on a one to basis is that they are usually amazed at how fast a story emerages and how that story gives, what is often a complex communication problem, meaning and clarity.
We did our pitch this morning and l walked through Craig's story. Worked like a charm, our EMEA VP got very excited and pretty much talked himself into giving us what we needed. Thank you, I learnt a lot from your intensive day and it has changed the way I think about giving presentations. I hope we can find more opportunity to work together in the future.Director of Engineering Company
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